In the 2018 year, the domestic market for kitchen appliances was 64 billion yuan, down 6.4% year-on-year. The downturn continued until the first quarter of 2019. After multiple product categories enter the inventory fission phase from the incremental development stage, the competition focus between enterprises has shifted from channel-oriented, marketing-oriented to technology-oriented and user-oriented. In the year of 2018, the retail volume and retail sales increased by 56% and 47% respectively. It is regarded as a product that can flourish in the incremental market and transition to the stock market. At the same time that the attention of the industry has become a new force, the fact that the base of the steamer has a small base and the low penetration rate is also an indisputable fact. To sum up, there are several reasons for this cold market situation: from the aspect of products, steamers are a new category, with the inherent laws of new product promotion, and need the education market. In addition, the demand that the product solves is often the icing on the cake rather than the snow, and the price is much more expensive.